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Wednesday, April 29, 2009

Feeling lonely? Hug your warm TV!

Not all technology meets human needs, and some technologies provide only the illusion of having met your needs. But new research by psychologists at the University at Buffalo and Miami University, Ohio, indicates that illusionary relationships with the characters and personalities on favorite TV shows can provide people with feelings of belonging, even in the face of low self esteem or after being rejected by friends or family members.
The findings are described in four studies published in the current issue of the Journal of Experimental Social Psychology.

"The research provides evidence for the 'social surrogacy hypothesis,' which holds that humans can use technologies, like television, to provide the experience of belonging when no real belongingness has been experienced," says one of the study's authors, Shira Gabriel, Ph.D., UB assistant professor of psychology. "We also argue that other commonplace technologies such as movies, music or interactive video games, as well as television, can fulfill this need."

After writing about favored television programs, the participants in 4 different studies verbally expressed fewer feelings of loneliness or exclusion than when verbally describing either of the two control situations (essays about programs watched when nothing else is on, academic achievement). This is evidence, say the researchers, that illusionary or "parasocial" relationships with television characters or personalities can ease belongingness needs.
It remains an open question, say the researchers, whether social surrogacy suppresses belongingness needs or actually fulfills them, and they acknowledge that the kind of social surrogacy provoked by these programs can be a poor substitution for "real" human-to-human experience.
"Turning one's back on family and friends for the solace of television may be maladaptive and leave a person with fewer resources over time," says UB's Derrick, "but for those who have difficulty experiencing social interaction because of physical or environmental constraints, technologically induced belongingness may offer comfort."
Source:
http://www.buffalo.edu/news/10063

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